What is reputation, and how does it impact your business?
The digital world has strengthened the “word of mouth” tactic. Now almost every website that lists multiple purchasing options contains a review section right underneath the products or service advertised. Anyone who has visited, made a purchase, or received any form of service from a business or organization can leave a review based on their experience.
Besides leaving a star or number rating, a customer can also leave a comment mentioning what made them satisfied or upset. With all this and the large amount of competition that there is today for every industry, it is of crucial importance to protect your reputation online. Other than focusing on providing the best service you can, ensure you respond to reviews about your products or service in a timely manner.
Most prospective customers will now search for stores, restaurants, or any other services online and read reviews before buying their products. One simple negative review can provoke thoughts of hesitation and have a potential customer go with your competitor. Having proper Reputation Management (that is, responding to reviews reasonably and on time) is of crucial importance for your business.
Reputation Management can increase visibility, build up brand equity, and help generate advocacy, all while building your online reputation. At iZone Marketing, we can help you improve and track the reputation of your business and find out how people perceive your brand. Our team of social media experts can manage your accounts on your behalf and engage with your audience. View our full list of services here!