The Impact of Social Distancing on Marketing
The world around us is changing due to social distancing, and the way we interact with our customers is changing too. As we navigate this strange new world, it is crucial to stay up to date with the marketing best practices and implement them in your strategy. Keep reading to discover how social distancing has affected the industry.
Everything is Virtual
Technology has significantly played an essential role in marketing for many years, but with the implementation of social distancing, the extent to which we rely on technology has extensively increased. Now, almost everything has to be done virtually from shopping and touring apartments to schooling and happy hour. If you were waiting for the right time to implement more virtual aspects to your marketing plan, now is the time to do so. So, if you heavy relied on drive-by traffic before, you now have to consider the importance of SEO and online ads to supplement it. But remember, virtual doesn’t have to mean detached, in fact, you can still connect with your customers. Continue to show them your face and the behind-the-scenes work that you are doing.
Social Media is More Important Than Ever
With all of this extra time on hand, people are turning to social media more than ever. It is essential to be where the people are, even if that means Instagram or Facebook. With the struggles that everyone is currently facing, you can show your support for your customers, and they will, in turn, show theirs for you. It is essential to be there for your customers right now because when stores and companies reopen, they will remember who was there and who wasn’t.
Transparency and Communication are Key
Even with all of the craziness going on in the world, customers will still want to see consistency from you. Keep your customers up to date about any changes that you are making to your hours and operations. The last thing you want is for your customers to feel out of the loop or unsure of your next move. Keep in mind that everyone’s world right now feels up in the air, so don’t pull the rug out underneath them even more by not communicating.
So now that you have a better understanding of the ways in which social distancing is affecting marketing, be sure you are implementing best practices. To help your business survive and thrive, turn to a reliable marketing firm to oversee your entire campaign.