DIY Tips for Marketing Your Small Business on a Budget
We get it; sometimes, your marketing budget isn’t as much as you want it to be. Although there are many great reasons to hire a marketing firm to do the work for you, there are still many free ways to help your business grow. Keep reading for some DIY tips for marketing your small business on a budget.
Utilize Social Media
Social media platforms like Facebook and Instagram are free, and they are a great way to interact with customers. Although social ads are a great addition to any marketing scheme, publishing great content can get you as many views. Create posts and videos that people will want to interact with and share. Plus, if your logo is included in the shared image, you are getting free advertising all across the web. Don’t underestimate the power of social media, especially with the younger generation.
Host a Contest
Web and virtual contests are a great way to get customer engagement. You can offer something as simple as “Share this post to be entered into our giveaway”! There are many strict guidelines to abide by when it comes to sweepstakes and giveaways, but with a little research and creativity, it is possible; this is a great way to build hype around your company as well as get your name out there.
Hold a Class or Event
You are a leader in your industry for a reason, and people could learn a lot from you. By holding a class or event, you can exemplify your expertise within the industry and network with others who are just entering your field. Coin some unique terms and approaches; that way, when someone utilizes that skill, they will remember the name and even share it with others.
So, while a marketing firm handles your SEO and ads, do your part by implementing these tips for your small business, plus they will cost you little to no money. Have any other advice for other small business owners? Share them with us in the comments below.