The Importance of First Impressions and How to Tackle Them Virtually
Unfortunately, Covid-19 has taken a lot away from us this year, including physical first impressions. Instead of meeting clients and customers face to face or in-store, you now have to meet them virtually, over Zoom meetings, or not at all, and this can be an issue for business owners who thrive in social settings. But […]
Tips to Becoming a Better Negotiator
As a business owner, you know that negotiating is simply part of the job; but this skill doesn’t come naturally to all. In fact, negotiating can often be seen as one of the hardest things to do. Fear not – we are here to provide you with some tips to help you become a better […]
IG Introduces Reels – Is it Better Than TikTok?
People love using TikTok to create fun videos, and this has been noticed by many companies, advertising agencies, and even the president! So, it’s no surprise that other social media platforms are looking to duplicate this video editing software. Instagram recently launched Reels, which attempts to make short videos more interesting! At a time when […]
How to Make the Most of Your Virtual Meetings
As a small business that has likely shifted to the virtual realm under the current climate, you are probably all too familiar with Zoom and Skype meetings. No matter how much time you spend preparing and perfecting, something always seems to go wrong. Whether it is an employee with bad service, a PowerPoint that won’t […]
Are You “Your Brand”? Where to Draw the Line
As a business owner, no one knows your brand better than you, but does that mean that you are your brand? When you think of Apple, you think of Steve Jobs, and when you think of Microsoft, you think of Bill Gates, but do you consider them to be the face of the company? This […]
Building a Business as an Introvert
When you think of CEOs and managers, you tend to picture someone talkative, outgoing, and extremely extroverted, but that doesn’t mean you can’t be a successful business owner as an introvert. Many amazing people in powerful positions are very much introverted. If you are looking to start a business but worry that your disposition might […]
The Power of Direct Marketing
Let’s face it; no one knows your audience quite like you do! It’s great to shoot for the stars and aim for as many potential customers as possible, but sometimes having too broad of an approach can lead to problems in the long run. Let’s say for example you own a very niche Porsche repair […]
How to Partner With Local Small Businesses
When it comes to marketing, there is an abundance of ways to approach getting new customers. From SEO and word of mouth to customer referrals and partnering, the possibilities are endless, and they all have their own unique perks and privileges. One of the best ways to get new customers for free is to partner […]
Rolling With the Punches – Adapting Your Business for the Times
This year has kept us all on our toes. It is at times like these that we realize the importance of an adaptable business. Perhaps you own a restaurant in California, and due to the Coronavirus pandemic, you were forced to offer take-out only, then you were allowed to reopen, only to once again have […]
How to Grow Your Number of Followers
Gaining followers for your small business can be difficult. We’ve been there! I mean, who really follows their local chiropractor’s office on Instagram? We all follow celebrities and huge companies like Apple, but how can we even begin to compare that to our small business that is just starting to grow? Luckily for you, we […]