The Importance of First Impressions and How to Tackle Them Virtually
Unfortunately, Covid-19 has taken a lot away from us this year, including physical first impressions. Instead of meeting clients and customers face to face or in-store, you now have to meet them virtually, over Zoom meetings, or not at all, and this can be an issue for business owners who thrive in social settings. But fear not – you can still make a great first impression without meeting in person. Keep reading for some helpful tips and tricks.
Make Sure Your Website is A1
Since more people are visiting your website than the store-front or office, make sure it’s fantastic. One of the best things about this scenario is that your website is a mostly controlled environment. Unlike your store where things can get messy, customers can get loud, or loitering can happen, your website offers you the opportunity to have your guests see exactly what you want them to. Just like in-store or in-office, customers and clients don’t like waiting, so make sure you have a great load speed to keep your customers engaged and on the site.
Set Up Your Zoom for Success
We get it, some people are more technologically savvy than others, but that doesn’t mean you have to accept defeat. Zoom is a very user-friendly platform that can help you succeed while maintaining your distance. Download Zoom ahead of time and set up your profile and preferences. Before any meeting, be sure to test your internet connection, microphone, and camera. The last thing you want to do is look unprofessional due to your unfamiliarity with the system. Also, be sure to consider your background heavily. If your home is crowded, a little messy, and not camera-ready, don’t set up shop where it can be seen. Either choose a neat corner or turn on your virtual background. Opt for an elegant and simple background, perhaps even your company logo.
Now that your first impressions are mostly virtual do what you can to ensure it’s a good one. By setting up a great website and preparing for calls ahead of time, you can continue to shine. Have any questions? Share them with us in the comments below.