Why We Love Small Businesses

Home gardening, love of plants and care. Small business.

At iZone Marketing, we work with an abundance of small businesses, just like yours! Small businesses are our passion, and we love working with our clients and helping their company grow. Rome wasn’t built in a day, and neither were big businesses like Apple or Google! We know that your company has so much potential […]

3 Marketing Mistakes Made by Small Businesses

Successful pensive woman owner of small business selling goods made in pottery shop drinking tea

Starting up a small business can be very complicated. As you navigate the road to opening your company, you are sure to hear advice from just about everyone. Still, you don’t want to implement a massive adjustment to your plan simply because your neighbor’s cousin’s best-friend told you it was a good idea. You want […]

The Road to Reopening

Namibia, woman walking on the road to Spitzkoppe

As many states begin to reopen for business, you may be left wondering how exactly you should approach this new change in the world. Is it best to reopen right away? Can you continue to offer all of the services you once featured? How will the customer experience change? These are questions that many, if […]

Stay Connected with Your Customers

Staying connected while physical distancing

If you can’t see your customers due to social distancing, it is essential to stay connected in other ways. Throughout the history of your company, you have worked hard to build relationships and gain trust, so don’t disappear on your clients or customers at a time like this. Now more than ever, it is essential […]

The Impact of Social Distancing on Marketing

Social Distancing in Office

The world around us is changing due to social distancing, and the way we interact with our customers is changing too. As we navigate this strange new world, it is crucial to stay up to date with the marketing best practices and implement them in your strategy. Keep reading to discover how social distancing has […]

What is personalized marketing?

Personalized marketing. Note written on a white sticker with paper clip.

With the number of competitors growing each day, personalized marketing has now become the number one strategy for companies to reach out to new potential customers. It involves several steps and factors, such as collecting data and analyzing a digital user’s profile who are more prone to engage with your brand. So how can personalized […]

How to Measure Social Media Success

Caucaisan woman reading content publication while networking social media on smartphone

So, you’ve finally taken the plunge and made an Instagram account. You make a dedicated action plan to post every day across all of your social platforms and you actually stick to it! Two weeks later you’ve only gained 3 followers and a handful of likes, naturally, you feel like you’ve failed. Unfortunately, powerhouse branding cannot be […]