Are You “Your Brand”? Where to Draw the Line

notebook written build trust in your brand

As a business owner, no one knows your brand better than you, but does that mean that you are your brand? When you think of Apple, you think of Steve Jobs, and when you think of Microsoft, you think of Bill Gates, but do you consider them to be the face of the company? This […]

How to Partner With Local Small Businesses

Small Town Business

When it comes to marketing, there is an abundance of ways to approach getting new customers. From SEO and word of mouth to customer referrals and partnering, the possibilities are endless, and they all have their own unique perks and privileges. One of the best ways to get new customers for free is to partner […]

Rolling With the Punches – Adapting Your Business for the Times

Girl boxer prepares for a fight by rolling bandages on her fists. Women's boxing

This year has kept us all on our toes. It is at times like these that we realize the importance of an adaptable business. Perhaps you own a restaurant in California, and due to the Coronavirus pandemic, you were forced to offer take-out only, then you were allowed to reopen, only to once again have […]

How to Grow Your Number of Followers

Happy pretty black girl happy to develop her own blog, rejoices having many followers, reads comment

Gaining followers for your small business can be difficult. We’ve been there! I mean, who really follows their local chiropractor’s office on Instagram? We all follow celebrities and huge companies like Apple, but how can we even begin to compare that to our small business that is just starting to grow? Luckily for you, we […]

How to Make Your Content More Engaging

Multi-ethnic engaged couple of tourists watching content on the smartphone

We get it; writing engaging content can be hard when the topic is less than intriguing. You want to excite your audience about your services, but how can you do that if the topic is not exactly trending? We are here to help you make your content more engaging! Keep reading for some helpful tips […]

Goals to Set For Your Small Business

It s important to set your own goals and work hard to achieve them. Young beautiful businesswoman

Make this year a great year for your small business! Setting tangible goals is an excellent way to ensure you are on the right track. Rather than creating a vision board with statements like “Make a Million Dollars,” create small goals that will lead to that big dream. Specific small goals may seem insignificant or […]

Why We Love Small Businesses

Home gardening, love of plants and care. Small business.

At iZone Marketing, we work with an abundance of small businesses, just like yours! Small businesses are our passion, and we love working with our clients and helping their company grow. Rome wasn’t built in a day, and neither were big businesses like Apple or Google! We know that your company has so much potential […]

DIY Tips for Marketing Your Small Business on a Budget

Craft Marketing Ideas for Small Businesses. Smart Marketing Strategies for Handmade Businesses

We get it; sometimes, your marketing budget isn’t as much as you want it to be. Although there are many great reasons to hire a marketing firm to do the work for you, there are still many free ways to help your business grow. Keep reading for some DIY tips for marketing your small business […]

3 Marketing Mistakes Made by Small Businesses

Successful pensive woman owner of small business selling goods made in pottery shop drinking tea

Starting up a small business can be very complicated. As you navigate the road to opening your company, you are sure to hear advice from just about everyone. Still, you don’t want to implement a massive adjustment to your plan simply because your neighbor’s cousin’s best-friend told you it was a good idea. You want […]

The Road to Reopening

Namibia, woman walking on the road to Spitzkoppe

As many states begin to reopen for business, you may be left wondering how exactly you should approach this new change in the world. Is it best to reopen right away? Can you continue to offer all of the services you once featured? How will the customer experience change? These are questions that many, if […]