Unfortunately, Covid-19 has taken a lot away from us this year, including physical first impressions. Instead of meeting clients and customers face to face or in-store, you now have to meet them virtually, over Zoom meetings, or not at all, and this can be an issue for business owners who thrive in social settings. But
As a small business, you understand your clients’ and customers’ financial restraints, and your consideration towards them is one of the many reasons people like doing business with you. However, there comes a point in time where people may take advantage of a relaxed return or cancellation policy, causing loss for your business. Not everyone
As a business owner, you know that negotiating is simply part of the job; but this skill doesn’t come naturally to all. In fact, negotiating can often be seen as one of the hardest things to do. Fear not – we are here to provide you with some tips to help you become a better
People love using TikTok to create fun videos, and this has been noticed by many companies, advertising agencies, and even the president! So, it’s no surprise that other social media platforms are looking to duplicate this video editing software. Instagram recently launched Reels, which attempts to make short videos more interesting! At a time when
As a small business that has likely shifted to the virtual realm under the current climate, you are probably all too familiar with Zoom and Skype meetings. No matter how much time you spend preparing and perfecting, something always seems to go wrong. Whether it is an employee with bad service, a PowerPoint that won’t
As a business owner, no one knows your brand better than you, but does that mean that you are your brand? When you think of Apple, you think of Steve Jobs, and when you think of Microsoft, you think of Bill Gates, but do you consider them to be the face of the company? This
When you think of CEOs and managers, you tend to picture someone talkative, outgoing, and extremely extroverted, but that doesn’t mean you can’t be a successful business owner as an introvert. Many amazing people in powerful positions are very much introverted. If you are looking to start a business but worry that your disposition might
Let’s face it; no one knows your audience quite like you do! It’s great to shoot for the stars and aim for as many potential customers as possible, but sometimes having too broad of an approach can lead to problems in the long run. Let’s say for example you own a very niche Porsche repair
When it comes to marketing, there is an abundance of ways to approach getting new customers. From SEO and word of mouth to customer referrals and partnering, the possibilities are endless, and they all have their own unique perks and privileges. One of the best ways to get new customers for free is to partner
This year has kept us all on our toes. It is at times like these that we realize the importance of an adaptable business. Perhaps you own a restaurant in California, and due to the Coronavirus pandemic, you were forced to offer take-out only, then you were allowed to reopen, only to once again have