Make this year a great year for your small business! Setting tangible goals is an excellent way to ensure you are on the right track. Rather than creating a vision board with statements like “Make a Million Dollars,” create small goals that will lead to that big dream. Specific small goals may seem insignificant or
Here at iZone Marketing, we recently had the opportunity to speak with Marie Kaplan, founder of Next Level Property Solutions, a solar company powering the multifamily industry. As a leader in her industry, Marie saw an issue that needed addressing and founded a company that provided a solution. Keep reading to discover her answers to
We get it; you take pride in the work you do, and someone writing a negative review online can hurt you in many ways. Your initial instinct may be to respond and defend yourself, explaining what happened from your experience, but that isn’t necessarily the best way to go about it. Keep reading to find
At iZone Marketing, we work with an abundance of small businesses, just like yours! Small businesses are our passion, and we love working with our clients and helping their company grow. Rome wasn’t built in a day, and neither were big businesses like Apple or Google! We know that your company has so much potential
We get it; as a small business, you utilize your social media pages to connect with your customers and clients on a personal basis, which is excellent. But, the issue comes into play when things are being shared on social media that are a little bit too personal or don’t really fit with the voice
We get it; sometimes, your marketing budget isn’t as much as you want it to be. Although there are many great reasons to hire a marketing firm to do the work for you, there are still many free ways to help your business grow. Keep reading for some DIY tips for marketing your small business
SEO is a constantly changing world that is often difficult to keep up with. As soon as you feel like you are caught up, Google releases an update that completely shifts your ranking. The best thing you can do as a small business is to keep up to date with those changes and updates. As
Starting up a small business can be very complicated. As you navigate the road to opening your company, you are sure to hear advice from just about everyone. Still, you don’t want to implement a massive adjustment to your plan simply because your neighbor’s cousin’s best-friend told you it was a good idea. You want
As many states begin to reopen for business, you may be left wondering how exactly you should approach this new change in the world. Is it best to reopen right away? Can you continue to offer all of the services you once featured? How will the customer experience change? These are questions that many, if
If you can’t see your customers due to social distancing, it is essential to stay connected in other ways. Throughout the history of your company, you have worked hard to build relationships and gain trust, so don’t disappear on your clients or customers at a time like this. Now more than ever, it is essential