Do you have a website but don’t really have any movement on it? Don’t worry, you are not alone! There is a surprising amount of local business owners that are unsure of how to utilize the benefits of a website and designing it to be truly effective. Want to know what the top 3 reasons of why web design is essential? Keep reading!

Establish Your Brand

If you have a website, you more than likely have a brand logo. If not, it’s time to create one! Establishing your brand has numerous benefits, such as making you memorable, establishing credibility and it creates a visual representation of your business.

Create an Online Presence

In this day and age, word of mouth is simply not enough. Make it as easy as possible for customers to find your business online. A great online presence will not only build your brand up, it increases your accessibility with clients, enables you to reach out to a broader audience and it’s cheaper to promote online versus traditional in-hand marketing materials!

Search Engine Optimization

SEO, have you heard of it? If not, don’t worry, we’ve got you covered! Having an SEO optimized website is ESSENTIAL for appearing on search engines such as Google, Bing and Yahoo. How is this achieved? By creating a website with unique, quality content and inputting the appropriate tags on each web page and keyword targeting.

Now that you know the importance of having a website that is designed to drive traffic, what are you waiting for? Optimizing your existing or creating a new website will yield a great ROI. Let iZone Marketing analyze your existing website and we will work our magic to ensure that you establish your brand, reach a broader audience and appear on the top pages of Google, Bing and Yahoo! We speak digital, contact us today so we can take care of your web design and optimization needs!