A Guide to Webinars

Brand development,Business advice,Content Marketing,Digital Marketing,Marketing Strategy
Elegant mature business woman remote working from home, watching online webinar.

As the leader in your industry, you have plenty of knowledge and experience to share with young entrepreneurs! Hosting a webinar is a great way to get your name out there, share your wealth of knowledge, and even generate leads. But before sending out invitations and posting links everywhere, it’s essential first to develop the webinar to ensure that you are producing something engaging, insightful, and worthwhile. Keep reading for a helpful guide to webinars. 


Pick Your Topic

The first and most important thing to do is choose what you want to say with your webinar. Keep in mind that if you work in a popular field, there are probably plenty of webinars already out there, so consider what would make yours unique and what makes you different from the competition. For example, if you are a plastic surgeon, you don’t want to do a general webinar on cosmetic surgery; you want to find a unique perspective that makes it worthwhile, like “How Plastic Surgery Changed the Life of ______.” Some great ideas for webinars include a detailed examination of a niche topic, a panel discussion on a timely issue, an example-driven tutorial, or an industry expert interview. You will want to avoid topics like a minor product release or update, a broad, content-thin topic, or a straight-up sales pitch.


Choose the Right Speaker

Let’s face it, no matter how great your information is, if the speaker isn’t engaging, you will lose your audience. Choose the right speaker for your webinar, and you will be rewarded! It’s best to choose someone who is seen as an expert in your industry as well as someone eloquent and well-spoken. Keep in mind that just because it’s your idea doesn’t necessarily mean you have to be the speaker. 


Create Interesting Slides

No one wants to stare at text-heavy slides for hours on end! Remember, your slides should be complementary material, but the speaker should be the one delivering the information; otherwise, why would you even need them? Your slides should offer a perfect balance so that your guests will look at them but not be distracted by them. Consider that your slides should contain the information that the speaker can’t put in their script, like graphs, pictures, and evidence. 


So, if you are ready to host a webinar about your industry, we hope you keep the aforementioned tips in mind. You have a wealth of knowledge about your industry that should be shared with the world, and a webinar is a great platform to do that. If you have any questions, please feel free to share them in the comments below. 

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small business,small business marketing,Webinars
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