As the internet becomes the most universal tool for learning, entertainment, and business transactions, those of us who work in digital marketing need to stay updated constantly to know what is coming next. At iZone Marketing, we ensure our products are delivered up to modern-day technical standards, that way all of your customers can have the best experience when browsing your website. Did you know that websites have compliance standards as well?

One of the digital requirements iZone Marketing has long been versed at adhering to is ensuring that our websites and other products are always ADA compliant. But what does this mean? First, let’s define what ADA is.

ADA stands for the Americans with Disabilities Act. It was enacted in 1990 and prohibits discrimination on the basis of disability in employment and places of public accommodation. While the ADA Act is typically known to be applied to offline barriers such as lack of wheelchair access or effective communication for those who are hearing and vision impaired, as of January 2018, the ADA is also applied in the digital world.

While as of now, the ADA Acts applies to government, housing, and employment websites, it is a good idea to be proactive and become compliant. Also, considering that the internet is a public accommodation, it is important for all businesses to do the right thing and adhere to the ADA’s requirements, ensuring the best possible user experience for all.

At iZone Marketing, we can make your website ADA compliant. We will add a menu for your visitors that give accessibility options, such as a text reader, color and brightness adjusters, a font resizer, and more. Call us today so we can evaluate your current website or if you’d like us to build a brand new one for your business!