When starting up a small business, you simply can’t do everything, no matter how much you want to. Outsourcing is a great way to get the help you need at a price you can afford. However, when it comes to outsourcing and freelancers, you have to be very careful about who you work with and
When it comes to marketing, you probably hear “content is king” all the time, but this doesn’t just refer to the written word. Videos are a great way to boost your SEO, engage with your audience, and create fun content. If you are not utilizing videos in your marketing campaigns, you are missing out, and
When it comes to working with or for a company, one thing that can significantly impact the happiness of those involved is the company culture. Company culture is a set of shared values, goals, attitudes, and practices that characterize an organization. So if a company has a healthy and happy culture, the employees will produce
Unfortunately, Covid-19 has taken a lot away from us this year, including physical first impressions. Instead of meeting clients and customers face to face or in-store, you now have to meet them virtually, over Zoom meetings, or not at all, and this can be an issue for business owners who thrive in social settings. But
As a small business, you understand your clients’ and customers’ financial restraints, and your consideration towards them is one of the many reasons people like doing business with you. However, there comes a point in time where people may take advantage of a relaxed return or cancellation policy, causing loss for your business. Not everyone
As a business owner, you know that negotiating is simply part of the job; but this skill doesn’t come naturally to all. In fact, negotiating can often be seen as one of the hardest things to do. Fear not – we are here to provide you with some tips to help you become a better
People love using TikTok to create fun videos, and this has been noticed by many companies, advertising agencies, and even the president! So, it’s no surprise that other social media platforms are looking to duplicate this video editing software. Instagram recently launched Reels, which attempts to make short videos more interesting! At a time when
As a small business that has likely shifted to the virtual realm under the current climate, you are probably all too familiar with Zoom and Skype meetings. No matter how much time you spend preparing and perfecting, something always seems to go wrong. Whether it is an employee with bad service, a PowerPoint that won’t
As a business owner, no one knows your brand better than you, but does that mean that you are your brand? When you think of Apple, you think of Steve Jobs, and when you think of Microsoft, you think of Bill Gates, but do you consider them to be the face of the company? This
When you think of CEOs and managers, you tend to picture someone talkative, outgoing, and extremely extroverted, but that doesn’t mean you can’t be a successful business owner as an introvert. Many amazing people in powerful positions are very much introverted. If you are looking to start a business but worry that your disposition might