Make this year a great year for your small business! Setting tangible goals is an excellent way to ensure you are on the right track. Rather than creating a vision board with statements like “Make a Million Dollars,” create small goals that will lead to that big dream. Specific small goals may seem insignificant or
Here at iZone Marketing, we recently had the opportunity to speak with Marie Kaplan, founder of Next Level Property Solutions, a solar company powering the multifamily industry. As a leader in her industry, Marie saw an issue that needed addressing and founded a company that provided a solution. Keep reading to discover her answers to
The digital world has strengthened the “word of mouth” tactic. Now almost every website that lists multiple purchasing options contains a review section right underneath the products or service advertised. Anyone who has visited, made a purchase, or received any form of service from a business or organization can leave a review based on their
The rise of reputation sites like Yelp has given even the smallest voice a platform to be heard, opening the floodgates for customer reviews. While every business should put their main focus on their customer interactions and day to day operations, understanding the importance of reputation management can mean the difference between attracting new customers