Nowadays, it seems like influencers are everywhere! From Instagram models with thousands of followers to your local gamer with millions of streams, everyday people have a voice. In the past, influencer marketing was very much limited to celebrities and a few bloggers. Still, now with social media growth, you probably have influencers in your neighborhood or even shopping at your store. Whatever the case may be, influencer marketing is a great way to get your brand name out there and engage with the online community. Keep reading to find out how influencer marketing can help your small business.
What Is Influencer Marketing?
Influencer marketing is simply a type of social media marketing that uses endorsements and product mentions from influencers or individuals who have a dedicated social following. Because of the high amount of trust that social influencers have built up with their followers, their audience members will trust their promotion of your product or business. For example, if you sell high tech headphones and you get a famous twitch streamer to say that they use your brand, all of their followers will take note and hopefully follow suit and invest in you too. Just as an Instagram model who wears your brand will likely cause their followers to shop with you to get the look.
How to Start?
First, decide on the type of marketing and voice you want to use. For example, if you are a home cleaning business, you want to choose an influencer known to be clean and tidy, or if you are a boutique, you want to find a fashionista who represents your brand. Once you have someone in mind, come up with a budget that seems appropriate for you. Some influencers will ask for more than others. If you find someone who is up and coming, you may simply be able to offer your product in return for posts. So, if you give the influencer the clothes you want them to promote and the clothing is of $100 value, but you get $500 of sales in return, it’s a great deal!
Now that you know more about influencer marketing, it’s time to consider implementing it into your marketing scheme. While iZone handles your SEO and social media, consider utilizing your connections to engage in some influencer marketing. Do you have any questions about this social strategy? Share them with us in the comments below.