The holiday season can mean different things to different industries. If you work for a hallmark company with seasonal gifts, this is your time to shine, but if you tend to see a dip in business this time of year, it’s time to rethink your marketing plan. With more people shopping online, now is a great time to get your name out there with web marketing and reach customers like never before. Keep reading to discover how you can incorporate the holidays into your marketing plan.
Know the Important Days
First, it’s essential to sit down with a calendar and learn about the upcoming holidays and what they mean for your business. How can you turn a holiday like New Year’s Eve into a selling point for your company? Well, relatively easily, actually! Find a way for your business to take on the slogan of the season or even the theme. So, if New Years’ is all about making resolutions, find a way to hop on the bandwagon and pitch your product through that lens. For example, if you are a plastic surgeon, you can incorporate the trend of “New Year, New You” and offer a discount to help people get ahead on their fitness goals. Plan the days ahead of time and discover ways to make them yours.
Ads and Retargeting
With more people online, it’s your chance to really show off by creating compelling ads. So, as people frantically search for last-minute gifts or even New Years’ decorations, they will see your ad on the sidebar or even on social media and realize you are exactly what they are looking for. Plus, if you take advantage of retargeting ads, you can have your ad show up again to people who have previously looked at your product or page and need that final little push to seal the deal.
Create Relevant Offers
Take time to consider what people are looking for during the holiday season and what could set you apart from the competition. Once you have that figured out, find a way to offer it at a special price that will give you a return on investment, and encourage more people to shop with you. For example, if it’s the week before a big holiday and you know people are struggling to find gifts that will be delivered on time, offer free shipping that is guaranteed to be delivered before the big day! Or, if you offer a service like home cleaning, offer a New Years’ special that will have your clients’ homes sparkling before their gathering. Take advantage of the time of year and offer your clients and customers exactly what they need to shop with you.
We wish you the best of luck in creating your holiday marketing plan! Find new and exciting ways to promote your business to a wide range of online clients. Do you have any questions about holiday marketing? Share them with us in the comments below.