What Is Search Engine Optimization (SEO)?
In short, SEO is the practice of optimizing your website to be most relevant and show up on the search engine results page (SERP) when a potential customer searches for your product, brand, or service. Traffic driven to your website through a search engine is known as organic traffic or traffic you did not pay for. Organic traffic tends to be more qualified and higher converting as it is users already in the market for your product or service.
It is every company’s goal to appear on the first page of the SERP and at the top, however, this is not always the case and requires strategic efforts to organically rank. The algorithmic process begins when a user submits a query. The search engine then scrapes through its index looking for the most relevant website content and displays its findings on the SERP in order of most useful to the query.
Not only are the search engines looking for relevant content but fresh content which means managing your SEO is not a one-and-done task. It requires continual maintenance, monitoring and analysis to ensure your brand keeps on ranking.
Keywords are Key To SEO and Unlocking Your Organic Traffic.
Every brand wants to be the best in their industry, see fruitful results and drive profits. In the world of digital marketing there are many avenues to accomplish this but let us talk about keywords, a leading factor in search engine optimization (SEO).
How Do Keywords Impact SEO and How Do You Use Them Effectively?
Keywords play a vital role in expressing relevance to any search query. Keywords tell the search engine you are who or what the searcher is looking for. Experts recommend performing a website SEO checkup and a website keyword analysis when determining the best keywords and strategy for your brand. Understanding how keywords work and best practices for using them could be the deciding factor in driving more traffic to your website and your brand’s overall success.
It is also important to consider the placement of keywords throughout your website and the frequency in which they are utilized. If done incorrectly a website could be recognized as spam and have a difficult time ranking.
While many marketing efforts can be done in-house, including SEO, partnering with a digital marketing or web SEO agency has proven to be advantageous. Working with a digital marketing agency paves the way to give you the foot up on your competition and reserves your valuable time to focus on your existing customers.
Explore our resources and request your free marketing analysis today to start driving qualified organic traffic to your website.