SEO is a constantly changing world that is often difficult to keep up with. As soon as you feel like you are caught up, Google releases an update that completely shifts your ranking. The best thing you can do as a small business is to keep up to date with those changes and updates. As a leader in the SEO industry, we are here to provide you with a few helpful tips and tricks to ensure your success.
Make Sure Your Website is Secure
Safety is, and always will be, a top priority for the user experience. If a customer doesn’t feel safe utilizing or entering their information into your site, you will ultimately lose business. A secure connection can go a long way in a higher ranking, so be sure that your website has HTTPS protocol enabled to avoid “Not Secure” warnings or a high bounce rate.
Optimize Your Site for Voice Search
It’s 2020, which means people are more reliant on technology than ever before. Potential customers are utilizing voice search more often, meaning that if your site is not optimized for that user experience, you are missing out! But, how users interact with voice search compared to typing in their search is drastically different. Remember, voice search will be more conversational and in the form of a question compared to a typed query, which will heavily focus on keywords. Optimizing your site for both options is a great way to ensure that you are meeting the needs of all customers.
Content is King
Like always, content is essential to SEO; however, Google would prefer to see one solid page of content than multiple pages of mediocre content. So, rather than writing blog after blog and manufacturing mediocre, but abundant material, put the effort towards writing less, but higher quality content.
So, now that you have a few helpful tips for your SEO be sure you are putting them to good use. The best way to ensure that your small business is implementing SEO best practices is to rely on a marketing team that has your best interests in mind at all times. It is our job to stay up to date with the latest trends and changes, so let us do the work for you. Contact iZone Marketing for the best results!