What is personalized marketing?

Personalized marketing. Note written on a white sticker with paper clip.

With the number of competitors growing each day, personalized marketing has now become the number one strategy for companies to reach out to new potential customers. It involves several steps and factors, such as collecting data and analyzing a digital user’s profile who are more prone to engage with your brand. So how can personalized […]

What is reputation, and how does it impact your business?

Reputation management

The digital world has strengthened the “word of mouth” tactic. Now almost every website that lists multiple purchasing options contains a review section right underneath the products or service advertised. Anyone who has visited, made a purchase, or received any form of service from a business or organization can leave a review based on their […]