Let’s face it; no one knows your audience quite like you do! It’s great to shoot for the stars and aim for as many potential customers as possible, but sometimes having too broad of an approach can lead to problems in the long run. Let’s say for example you own a very niche Porsche repair auto shop and you are launching a marketing campaign. Sure it would be great to advertise and get your name out there in front of everyone, but why waste time and money on people who don’t meet your target demographic? Yes, perhaps they may tell their friends or one day get a Porsche of their own, but for right now, you want to aim towards potential customers who can give you their business today; that is the power of direct marketing.
Forms of Direct Marketing
There are many ways to reach your audience directly, but the best methods of direct marketing include:
- Catalogs
- Fliers
- Newsletters
- Emails
- Phone Calls
- Text Messages
To send out these direct campaigns, you must already know the prospects’ information, meaning they have stopped by your store, visited your website, or signed up for promotions. Either way, you are reaching out to those who match your target audience.
Goals of Direct Marketing
Direct marketing’s ultimate goal is to cause the prospect to take action, whether it be to purchase something, visit your website, or call for more information. Although you want everyone to buy something, some might not be ready for that, so go for a more informative approach.
Why It’s Successful
The more you can narrow down your audience, the more likely you are to convert prospects into customers. Although it’s great to target your online marketing to just about everyone, consider directing your offline marketing to those who may already be interested in your business. Plus, if you already know that they are interested, you can customize your campaign and put your valuable resources and time into converting them.
So, while we handle your SEO and digital marketing campaign, consider implementing direct marketing into your initiative. Have any questions about what this campaign might look like? Ask away in the comments below.