This article highlights some important tips you should keep in mind when it comes to choosing a domain name for your HVAC or plumbing business
- Domain Name
- Organic Ranking
- Strong URL
A domain name can be understood as the address of a website. It is what people will type into browsers to get to your business’ website. Given the importance of your business’ website, choosing a domain name is as important as choosing a business name for your plumbing or HVAC business. This is because the choice of the domain name will have a significant impact on your website’s search engine optimization (SEO) efforts. Indeed, settling for the right domain name will help you target your audience more effectively and accelerate your website’s search engine placement. Below are some tips you can count on to choose the right domain name for your business website.
Keep It Simple
Your domain name is an integral component of your company’s digital identity. Therefore, if you choose a domain name that is too complex for people to remember, your website will not have the effect you would like it to have. For your domain name to support your SEO efforts, you need to keep it simple, short, and memorable. If possible, you should keep the number of characters in your domain name below ten. But if you need more than ten characters, you should never exceed twenty characters. Since a strong URL needs to be short and straightforward, it is also advisable to avoid using numbers and hyphens. Last but not least, you should use proper spelling and avoid unusual foreign words.
You can use your domain name to tell people what your business is all about. To this end, you can try to include a keyword in the domain name. For instance, if your company specializes in plumbing repairs, you can go for a domain name like plumbingrepairs.com. Such a domain name should tell people what to expect even before clicking on your URL.
Target your Location
If your business is targeting the local market only, you can let people and search engines know about it by including your city or region in the domain name. For instance, if you are starting an HVAC company in Chicago, you can have a domain name like chigagohvac.com. This will go a long way in helping you rank well in local search results for HVAC services.
Research Your Domain Name
Before you can decide to register a domain name, you need to do your research carefully. By all means, you should avoid using a name that is copyrighted or trademarked by another business since doing so can lead you to a legal mess that might prove costly.
Choose the Right Domain Name Extension
Unless you have specific reasons to choose a different domain name extension, you should go for .com. This is because .com is the most popular domain name extension, and therefore, whether people find your website by typing your website’s web address directly or through the search engine results pages, they will most likely assume that your domain name ends with .com.
The Bottom Line
Overall, it is apparent that choosing a domain name for your plumbing or HVAC business website is not hard. However, you need to remember that the decisions you make when buying or registering a domain name will have an impact on your SEO efforts. Indeed, choosing the right domain name will boost your website’s odds of getting a favorable organic ranking. However, you need to remember that a lot more will need to be done for your digital presence to be felt. If you are looking for a reliable marketing agency to guide you in this regard, iZone Marketing is the answer. Book a meeting with us today for more details on how we can help.