How Facebook Ads Help Your Plumbing Business Grow
Why Your Plumbing Business Can Benefit From Facebook Ads
Find out why Facebook ads could be the key to helping your plumbing business grow and stand out from the competition.
Social Media Advertising, Get More Brand Awareness, Social Advertising, Paid Social Advertising, Increase followers, Social Media Marketing, Increase Social Engagement, Digital Marketing, Full-Service Digital Marketing Agency, How to get more impressions, How to increase engagement
The plumbing industry can be very lucrative for those who can build a reputation in their service area. But, the competition is also very high, and it can often feel like each customer has dozens of local plumbing businesses to choose from. So, small plumbing business owners need to understand how to stand out from their competitors and maintain a growing customer base.
Well, we’re here to tell you the solution may be more in reach than you think. Social media advertising is an easy and effective way to connect with new customers. In particular, Facebook ads can be the key to helping your plumbing business get more brand awareness and stimulate growth.
What is Social Advertising?
Before we get into the why of paid social advertising, let’s define what it is. A social digital ad is an advertisement that comes up within a person’s feed while they’re on a social platform. For Facebook, these ads can come up on the side of the newsfeed, integrated within the newsfeed, in Messenger, and even on non-Facebook apps and websites.
When advertisers create and launch an ad, they can choose targeting features that determine who will see the ad. For example, a plumbing business may choose to only show their ad to people within their geographic service area, of a certain age, and who have recently shown an interest in plumbing. This makes the ads more effective as it gets in front of the right audience, which is more likely to click and engage with the ad.
Important Facebook Advertising Statistics
Now, it’s time to make a case for why Facebook advertising is the right choice for plumbing business owners. There are many options when it comes to social media marketing because there are so many social platforms now (YouTube, Instagram, Facebook, Twitter, Pinterest, TikTok, etc.). Still, 91.69% of social media advertisers opted for Facebook (99firms, 2020).
There are some clear reasons why experienced marketers and business owners love Facebook ads, including:
In general, Facebook ads are lower in cost compared to other forms of digital advertising, such as Google pay-for-click ads.
Facebook ads get fast results. You can set ads for your specific business goals, whether that’s brand awareness, lead conversion, or more. For example, if you set up a campaign to increase followers, you’ll probably see your follower count grow in just a few hours.
You’ll get access to a massive audience. There are currently over 2.91 billion Facebook users globally.
The Facebook Advertising platform comes with in-depth, rich data so you can see exactly how your ads are performing, where there’s room for improvement, and suggestions from Facebook on how to optimize.
How Facebook Can Help Your Plumbing Business
Now, let’s look at how Facebook ads can benefit a plumbing business. Facebook advertisements can help your business gain online visibility. It’s a place to connect with your local audience. Just about everyone has a Facebook account, so your target audience is almost guaranteed to be on this platform. These ads will help you connect with the people in your area who need your services.
There are two main ways you can use Facebook Ads to help your business:
- Grow Your Following & Brand Awareness: You can use Facebook ads to grow an audience of people in your community who would likely use your services. As your following grows, your brand awareness will increase, making you a top player in your market.
- Connect With Your Followers: You can also use Facebook to increase social engagement and regularly interact with your followers, so you stay top of mind with them. By posting plumbing tips, sharing promotions, and reminding people about your services, your business becomes an authoritative source in people’s minds. They will remember your brand, trust it, and recommend it to others.
Like most forms of digital marketing, Facebook advertising is something you can learn and do on your own. However, as someone running a plumbing business, likely, you don’t have the time to sit down and learn how to get more impressions or how to increase engagement on Facebook. That’s why we recommend letting a full-service digital marketing agency like iZone Marketing do the work for you.
At iZone Marketing, our team of digital marketing specialists have years of experience running effective Facebook ads. That means we can get your campaigns set up quickly, make sure they’re optimized to get the most results for your spend, and regularly report on results, so you know what you’re getting. iZone Marketing also specializes in working with customers from the home services industry, including plumbers. So, we know your industry terms, what your customers are searching for, and how to appeal to them.