SEO Best Practices for Small Businesses

Pottery, teamwork and selfie of women for small business, artistic startup and creative workshop. C

SEO is a constantly changing world that is often difficult to keep up with. As soon as you feel like you are caught up, Google releases an update that completely shifts your ranking. The best thing you can do as a small business is to keep up to date with those changes and updates. As […]

What is personalized marketing?

Personalized marketing. Note written on a white sticker with paper clip.

With the number of competitors growing each day, personalized marketing has now become the number one strategy for companies to reach out to new potential customers. It involves several steps and factors, such as collecting data and analyzing a digital user’s profile who are more prone to engage with your brand. So how can personalized […]

How to Stop the Exploitation of Your Return/Cancellation Policy

businessman with the palms of his hands demonstrates refusal while sitting at a laptop in the office

As a small business, you understand your clients’ and customers’ financial restraints, and your consideration towards them is one of the many reasons people like doing business with you. However, there comes a point in time where people may take advantage of a relaxed return or cancellation policy, causing loss for your business. Not everyone […]