What Not to Post on Social Media

Influencer shooting videos for her followers on social media

We get it; as a small business, you utilize your social media pages to connect with your customers and clients on a personal basis, which is excellent. But, the issue comes into play when things are being shared on social media that are a little bit too personal or don’t really fit with the voice […]

What is personalized marketing?

Personalized marketing. Note written on a white sticker with paper clip.

With the number of competitors growing each day, personalized marketing has now become the number one strategy for companies to reach out to new potential customers. It involves several steps and factors, such as collecting data and analyzing a digital user’s profile who are more prone to engage with your brand. So how can personalized […]

How to Measure Social Media Success

Caucaisan woman reading content publication while networking social media on smartphone

So, you’ve finally taken the plunge and made an Instagram account. You make a dedicated action plan to post every day across all of your social platforms and you actually stick to it! Two weeks later you’ve only gained 3 followers and a handful of likes, naturally, you feel like you’ve failed. Unfortunately, powerhouse branding cannot be […]

Seven Savvy Tips to Improve Your Google Ranking


Designing a website that generates tons of traffic and a great ROI is the ultimate goal for any business. In order to achieve this however, there are certain steps that must be taken in order for your page to get great search engine result pages (SERPs). Below are seven savvy tips to attain that goal […]