5 Social Trends of 2021

Lightbox with text trends 2023 and color palettes

Remixing is here to stay! If you didn’t at least attempt a TikTok trend this year then what were you doing? Remixing is when user-generated content takes existing formats, ideas, or templates and recreates them to express a user’s own personality or ideas. User-generated content has become an increasingly reliable social media marketing tactic. Brands […]

How to Utilize Free Trials or Samples

free sticker isolated on white

There’s no word that customers love more than the “free”! And while your small business can’t exactly hand out free samples outside the store, there are many ways to incorporate free trials or samples into your marketing strategy. Remember, the price you pay to give away something small will come back ten-fold for your long-term […]

Don’t Be Afraid of Feedback


As a small business, you have to learn to take the good with the bad and happy with the sad. Not everything can be positive all the time, but negatives don’t always have to be viewed as mistakes. When it comes to feedback, both positive and negative, there is much to be learned, and you […]

A Guide to Webinars

Elegant mature business woman remote working from home, watching online webinar.

As the leader in your industry, you have plenty of knowledge and experience to share with young entrepreneurs! Hosting a webinar is a great way to get your name out there, share your wealth of knowledge, and even generate leads. But before sending out invitations and posting links everywhere, it’s essential first to develop the […]

Social Media Hacks

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No matter what industry you are in, social media plays a large role in every aspect of your success, from marketing schemes to industry trends and even advertising! So, even if you personally aren’t a fan of social media, it’s essential to learn the best practices to help your small business succeed. Keep reading to […]

How to Incorporate the Holidays in Your Marketing Plan

Celebrating the holiday in the pub

The holiday season can mean different things to different industries. If you work for a hallmark company with seasonal gifts, this is your time to shine, but if you tend to see a dip in business this time of year, it’s time to rethink your marketing plan. With more people shopping online, now is a […]

The Best Programs for Remote Work

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Since it looks like remote work will be with us a bit longer than planned, it’s time to invest in some programs that can help you and your company succeed. While email, Zoom, and of course, the trusted telephone have remained necessary and very helpful, there are many programs out there that were built with […]

Can You Utilize Pinterest for Your Business?

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Pinterest is so much more than a social media platform! Any time you search on Google, you probably see results pop up for Pinterest towards the top of the page, and that’s no surprise. Like most social media platforms, Pinterest connects you with friends, family, and influencers, but it is also a visual search engine […]

How Influencer Marketing Can Help Your Small Business

Asian influencer teaching her followers how to play ukulele

Nowadays, it seems like influencers are everywhere! From Instagram models with thousands of followers to your local gamer with millions of streams, everyday people have a voice. In the past, influencer marketing was very much limited to celebrities and a few bloggers. Still, now with social media growth, you probably have influencers in your neighborhood […]

Let’s Talk About Company Culture

Talking about company with coworkers

When it comes to working with or for a company, one thing that can significantly impact the happiness of those involved is the company culture. Company culture is a set of shared values, goals, attitudes, and practices that characterize an organization. So if a company has a healthy and happy culture, the employees will produce […]